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1st American Insurance Agency

1610 Hover St. Ste. 201
Longmont, CO 80501

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About Us

Steven Pierce, Owner/Founder

steve piercePrior to founding 1st American Insurance Agency, Steven Pierce worked for American Family Insurance for 26 plus years. Steven’s extensive background includes starting his own agency in 1986, serving as a Life Insurance Specialist and prior to founding 1st American Insurance Agency Steve held a management role in which he worked as a business partner and mentor to twenty five plus agents. All facets of his career have contributed to his extensive knowledge in understanding and serving customer needs.

Outside of 1st American Steve serves on the Trusted Choice Colorado Agents Board of Directors.  Steven’s in-depth knowledge of products, technology, and trends make him an insurance industry expert. Steven has earned the Chartered Life Underwriter (2000) and Chartered Financial Consultant (2000) designations from the American College as well as Accredited Advisor Insurance (2005) and Associate Personal Insurance (2006) designations from the Insurance Institute of America.  March of 2016 saw Steve receiving his Certified Insurance Counselor designation through the National Alliance.

Steve and his wife Candy reside in Eire.  They enjoy golfing and traveling together as well as time at their condo in Keystone.  Steve has two sons Connor and Max who are attending University of Colorado Denver. 

Doug Montgomery, Sr. Account Executive

1st American Longmont
mobile # 303.587.6951

Doug MontgomeryDoug Montgomery joined 1st American Insurance Agency in May, 2014 after a successful 13-year career as an American Family Insurance Agent in Longmont, Colo. Montgomery was recognized as a Distinguished Insurance Agent by JD Power for 9 consecutive years. Montgomery is a native of Boulder, Colo, and has spent his entire life in and around Boulder County. Montgomery earned a BS in Criminal Justice/Political Science from Metropolitan State University. While at Metro State, he starred on the Roadrunners baseball team. Montgomery was inducted into the Metro State Athletics Hall of Fame in 1998.

Prior to entering the insurance industry, Montgomery served as Assistant Athletic Director for Sports Information/Special Projects at Regis University (1993-98), Assistant Sports Information Director at Metro State (1989-93) and Media Relations Director for the Denver Zephyrs Baseball Club (1987-88). Montgomery currently resides in Longmont with his wife, Cindy, and their two children (Abbie and Blake). The couple enjoy traveling, high school and college sports and are active members at Rocky Mountain Christian Church in Niwot.

Hunt Shepherd, Sr. Account Executive

1st American Longmont
mobile # 303.507.3773

Hunt ShepherdHunt Shepherd joined 1st American Insurance Agency in December, 2014 after owning and managing Hamilton-Shepherd Insurance Agency for 25 years.  Prior to entering agency, Shepherd served as an underwriter at General Accident Insurance Company for four years.  Shepherd’s knowledge of insurance principles is vast.  Shepherd is a native of Boulder, Colo. and has spent his entire life living in the area, save for the four years he was in Grand Junction earning his Bachelor of Arts degree in Business/Finance from Colorado Mesa University. 

Shepherd is passionate about helping others and takes pleasure in providing solid counsel focused on other’s needs. That passion has served him well professionally, and has led to a lifetime of mentoring youth while coaching a variety of sports.  He has served as a coach for area youth softball, baseball and hockey clubs over the past 15 years.  A high school hockey standout in his own right, Shepherd still plays the sport and enjoys watching the Colorado Avalanche.  He also is a fan of the Denver Broncos and University of Colorado football.  Despite having numerous professional opportunities presented to him throughout his life, Shepherd has never been able to leave the Rocky Mountains behind. He and his wife, Dina, have made their home in Lafayette for the last 20 years and have three children (Merritt, Rylee and Kaden).  

Joey Terranova, Sr. Account Executive

1st American Longmont
mobile # 303.588.4845

Joey TerranovaJoey Terranova joined 1st American Insurance Agency this February after owning Terranova Insurance Agency (Farmers Insurance) for 16 years in Longmont. Joey has lived in Boulder County his whole life, he grew up in Lafayette and later moved to Longmont where he has lived since 1983. Before entering the insurance industry Joey gained a Degree in Electronics from Boulder Valley Vo-Tech and attended Chadron State College where he played Football. He later worked for Frontier Business Products as their service manager for 18 years. Service has always been Joey’s passion and the extensive knowledge and expertise he acquired in his 17 years of insurance experience will be an asset to his clients.

Joey has twin boys (Jason and Wes) who were born and raised in Longmont and graduated from Lyons high school. He also has two step sons (Gage and Derek) with his wife Karri. As an avid outdoorsman with a passion for sport, Joey is currently on the board of directors of Foothills Fishing Club in Hygiene and he was a Coach in Basketball and competitive Baseball within Longmont for many years. All of his children share his love of sports and being outdoors.

Kelli Whiteley, Account Executive

1st American Longmont
mobile # 720.231.0154

Kelli WhiteleyAfter working 14 years split between American Family Insurance and State Farm Insurance, Kelli Whiteley joined 1st American Insurance Agency Longmont, CO in January 2016. Her years of experience have allowed her to serve her insureds through extensive knowledge of property/casualty insurance, a thorough understanding of multiple carriers in addition to customer service with a friendly rapport. Kelli grew up in Colorado graduating from Silver State Baptist High School in 1979 and earning an Associate’s Degree in Secretarial Studies from Bob Jones University in 1982.

Kelli, along with her husband Wade, currently lives in Longmont where she raised her four children. Outside of 1st American Insurance Agency she enjoys time with her family, interior decorating, restoring furniture, singing in her church choir and having coffee with friends. Kelli is excited to be working as a Trusted Choice Independent Agent as now she has so much more to offer clients working with her!



Dan Laubenheimer, Senior Account Executive

1st American Fort Collins
mobile # 231.590.6692

Dan LaubenheimerDan Laubenheimer joined the 1st American team in April 2017 and comes to us with 20 years’ experience in the personal and commercial insurance markets, both as agency owner and servicing agent.  He holds an Associates in Risk Management and brings with it an understanding of the various avenues of managing risk.  Dan’s specialties are restaurants, contractors, hotels and the automotive industry. However he is eager and has experience in all types of risks.  Dan’s focus is always on the customer both in delivering the right coverage as well as service that exceeds expectations. Dan and his wife recently moved to Colorado where they continue to enjoy together their passions for gardening and travel.




L. Wade Whiteley, Account Executive

1st American Longmont                                                                                                                                                                                                                                                                            mobile # 303.886.1916

Wade Whiteley

Wade came to 1st American after earning a BS degree in Accounting, a 30+ year career as a CPA and over 20 years in the Mortgage Industry.  As such, he brings a unique perspective to both the Personal and the Commercial Insurance arenas.  As a native of Colorado, Wade seeks to provide financial advice to protect the assets of his fellow Coloradoans.

When away from the office he enjoys coaching travel and football.  He combines these joys in flying to Israel each year to provide coaching assistance to one of the eight professional teams in the country.




Customer Service

Our customers are important to us, if you have any questions about your policy please contact the team. We work for you!


1st American Fort Collins

Adara Pauluhn,Customer Care Representative Fort

Customer Service Team Fort



1st American Longmont

Hunt Shepherd, Customer Service Manager

Anna Jordan, Customer Care

Customer Service Team Longmont: